Privacy Policy

Introduction

microluxor B.V. ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or interact with us in any way. We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

The data controller responsible for your personal data is:

• Company: microluxor B.V.
• Registration Number: KvK96857431
• VAT Number: NL962534186B02
• Address: Piet Heinstraat 279, 3093 LZ Rotterdam, South Holland, Netherlands
• Email: privacy@microluxor.pro
• Phone: +31 10 630 8250

Data We Collect

We collect and process various types of personal data depending on how you interact with our services. The data we collect includes information you provide directly to us, information we collect automatically when you use our website, and information we receive from third parties.

Information You Provide

When you contact us, request our services, or interact with our website, you may provide us with personal data including:

• Name and contact details (email address, phone number)
• Company or organisation information
• Job title and professional information
• Messages and communications you send to us
• Information about your learning platform and analytics needs
• Any other information you choose to share with us

Information We Collect Automatically

When you visit our website, we automatically collect certain technical information including:

• IP address and location data
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our website
• Referral sources and website navigation patterns
• Cookies and similar tracking technologies (see our Cookie Policy for details)

How We Use Your Information

We use your personal data for various purposes based on different legal bases under GDPR. How we use your information depends on how you interact with our services and the preferences you have expressed.

Service Provision and Communication

We use your data to provide our analytics services, respond to your enquiries, and communicate with you about our services. This includes:

• Responding to contact form submissions and enquiries
• Providing quotes and proposals for our analytics services
• Delivering our learning platform analytics solutions
• Providing customer support and technical assistance
• Sending important updates about our services

Website Improvement and Analytics

We analyse how visitors use our website to improve user experience and our services. This includes understanding which content is most valuable to our visitors and optimising our website performance.

Marketing and Business Development

With your consent or where we have a legitimate interest, we may use your information to:

• Send you information about our services and industry insights
• Invite you to educational webinars and events
• Share relevant case studies and analytics best practices
• Develop new services that meet the needs of educational institutions

Legal Basis for Processing

Under GDPR, we must have a legal basis for processing your personal data. We process your data based on:

• Consent: Where you have given explicit consent for specific purposes such as marketing communications
• Contract: Where processing is necessary to perform our services or take steps before entering into a contract
• Legitimate Interest: Where we have a legitimate business interest, such as improving our services or website security
• Legal Obligation: Where we must process data to comply with legal requirements

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to control them, please see our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information in the following circumstances:

• Service Providers: We work with trusted third-party service providers who help us deliver our services, such as hosting providers, email services, and analytics tools
• Legal Requirements: We may disclose data when required by law or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction
• Consent: We may share data with your explicit consent for specific purposes

All third-party service providers are required to maintain appropriate security measures and use your data only as instructed by us.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. Our data retention periods vary depending on the type of information and how we use it:

• Contact enquiries: We retain contact form submissions for up to 3 years to track our business development and provide follow-up support
• Client data: Data related to our analytics services is retained for the duration of our business relationship plus 7 years for legal and tax purposes
• Website analytics: Anonymous website usage data is typically retained for 26 months
• Marketing data: We retain marketing contact data until you withdraw consent or for up to 3 years from last engagement

When data is no longer needed, we securely delete or anonymise it in accordance with our data retention procedures.

International Data Transfers

As we operate in the EU and work with EU-based service providers, your data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the European Commission
• Standard contractual clauses approved by the European Commission
• Binding corporate rules or certification schemes

Your Rights

Under GDPR and other data protection laws, you have several rights regarding your personal data. You can exercise these rights by contacting us at privacy@microluxor.pro.

Your Rights Include:

• Access: You can request a copy of the personal data we hold about you
• Rectification: You can ask us to correct inaccurate or incomplete data
• Erasure: You can request deletion of your data in certain circumstances
• Restriction: You can ask us to limit how we process your data
• Portability: You can request your data in a structured, machine-readable format
• Objection: You can object to processing based on legitimate interests or for marketing purposes
• Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

We will respond to your requests within one month, though this may be extended in complex cases. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication systems
• Staff training on data protection and security
• Incident response procedures

While we strive to protect your data, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but will notify you and relevant authorities of any data breaches as required by law.

Children's Privacy

Our services are not directed at children under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have collected data from a child without appropriate consent, we will delete it promptly.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us about data protection matters, please reach out to us:

• Email: privacy@microluxor.pro
• Phone: +31 10 630 8250
• Post: microluxor B.V., Piet Heinstraat 279, 3093 LZ Rotterdam, South Holland, Netherlands

For general enquiries, you can also contact us at contact@microluxor.pro.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you by email (if we have your email address) or by posting a notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your data.